Will Multicultural Marketing Lose Out to Diversity And Inclusion? – Forbes

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By Isaac Mizrahi

Over the past few months, we have witnessed an uptick on the debate around the importance of Diversity & Inclusion (D&I) for Corporate America, and this is excellent news. After all, we live in the most diverse and multicultural society America has ever seen. Furthermore, for the next two decades, we are on the path of becoming a “minority-majority” country. Any effort to enhance this debate and make our business environment more reflective of the societal changes we are witnessing should be welcomed and supported.

The not-so-good news is that for some corporations, D&I may be competing, or worse, replacing existing multicultural marketing programs, at least from a resource allocation perspective. Don’t get me wrong; I believe both concepts are equally important, and I understand they may be considered related. But the risk of treating them as the same thing is what may hurt a brand’s bottom line.

In my experience, a strong D&I program is …

Keep reading this article at http://https://www.forbes.com/sites/isaacmizrahi/2019/11/11/diversity--inclusion-and-multicultural-marketing-are-not-the-same/.