Company Taps HR Technology Marketing Expert to Help Drive HCM Expansion
BOSTON (PRWEB) January 08, 2019
meQuilibrium, the leading human capital solution grounded in the science of resilience, announced that Pam Boiros has joined the senior management team in the newly-created position of chief marketing officer (CMO). Based in Boston, Boiros will lead meQuilibrium’s marketing organization, including the company’s overall marketing strategy, communications, demand generation, branding, and customer activation efforts.
“No one is better positioned than Pam to create and deliver on a marketing strategy to fuel our aggressive growth plans,” said Jan Bruce, co-founder and CEO of meQuilibrium. “She knows the market, and understands the key HCM trends which will accelerate business opportunities to achieve our strategic growth initiatives. Our solution set delivers value across the HR continuum, from benefits to talent analytics to leadership development and Pam is a proven talent in marketing to these buyers.”
With more than 18 years of experience in the human resource technology and corporate learning space, Boiros served as Global VP, Marketing for digital learning platform provider Skillsoft, where she led the marketing function for the company. Most recently, she served as a marketing consultant to over a dozen early stage providers of human resource technology and corporate learning solutions. Boiros started her career in publishing, managing sales and marketing for a U.S. division of Elsevier, the global information analytics business specializing in science and health.
“meQuilibrium is a company I’ve watched and admired for several years. I’m excited to join the company at this pivotal point in its evolution, with such great momentum going into 2019,” said Boiros, meQuilibrium’s new CMO. “The company is a well-respected brand in the resilience and wellbeing market, based on its rigorous science-based approach. It’s now poised to address critical talent challenges for large enterprises, including employee experience and retention. I can’t wait to dig in and help ensure that meQuilibrium’s innovative solutions are top of mind for HR leaders in the benefits, wellbeing and talent functions of large organizations.”
Boiros joins meQuilibrium following several significant milestones for the company. In August, the company announced $7 million in Series C funding led by HLM Venture Partners of Boston with participation from current investors Chrysalis Ventures and Safeguard Scientifics. The company recently announced the development of a next generation cognitive solution platform as part of its continued transformation across the human capital management category. The expanded platform will leverage the data and advanced people analytics capabilities of the current platform to incorporate talent optimization, soft skill and upskill development. This will allow for frictionless integration and data sharing across the HCM spectrum, including with vendors in customers’ talent, benefits, engagement and LMS ecosystems.
meQuilibrium is the engagement, performance and human capital solution that harnesses behavioral psychology, AI, predictive analytics and neuroscience to help innovative businesses build workforce potential. By unlocking the power of resilient people and teams, our customers more successfully navigate even the most turbulent of times. Powered by predictive meQ scores and data-driven insights, our solution uses clinically-validated assessment and robust benchmarking to measure resilience and create personalized training programs that build team and employee skills. With meQuilibrium, companies can equip each employees to discover and master skills they need to overcome any obstacle, increase agility, gain adaptive capacity, and transform the organization. Learn more at http://www.meQuilibrium.com.
Linda Lewi at meQuilibrium
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